Klaasje Hard Seltzer

Each his own favorite

"Our customers were already ordering together. We just made it easier to choose your favorite flavor."

Setup:

•⁠  ⁠On all products

•⁠  ⁠Everyone getting to choose their own favorite

•⁠  ⁠Target: friends, colleagues, families order to drink together

What they did:

•⁠  ⁠Framed as easier ordering together as friends

•⁠  ⁠Added messaging: "Friends, choose your own favorite”

•⁠  ⁠Added "Crewcart" banner on website

Key insight:

"Our customers were already ordering together. We just made it easier to choose your favorite flavor."

"We put Crewcart on when Sale starts on our bestselling items. To boost those products during the bulk selling moments."

Don't Waste Culture

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