
Klaasje Hard Seltzer
"Our customers were already ordering together. We just made it easier to choose your favorite flavor."

• On all products
• Everyone getting to choose their own favorite
• Target: friends, colleagues, families order to drink together
• Framed as easier ordering together as friends
• Added messaging: "Friends, choose your own favorite”
• Added "Crewcart" banner on website
"Our customers were already ordering together. We just made it easier to choose your favorite flavor."