Pavo Couture

Shipping discount & social shopping

"People order more to receive discounts and it's about making shopping social. Which women are more attracted to, which is our target group."

•⁠ ⁠Total order value

•⁠ ⁠Shared shipping costs / reaching free shipping threshold

•⁠ ⁠Target: women buying together to pay less/none shipping costs

•⁠ ⁠⁠Positioned as "shop together"

•⁠ ⁠Enthusing women feeling beautiful together

•⁠ ⁠⁠Shared shopping cart for splitting / reaching no shipping costs

"Our customers were already ordering together. We just made it easier to choose your favorite flavor."

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